MaploMaplo
Get started
Back to Maplo
Website Audit

See the gap before you pitch.

Every lead in Maplo comes with a full website audit. Builder, year, mobile readiness, SSL, page speed, tech stack — automated, instant, natural conversation openers.

See audit in actionSee pricing
The Baker's Yard
221B Baker St, London
94
Outdated site · 2014
$1,500
218 reviews · 4.6★
Website audit
Builder
WordPress 4.x
Year
~2014
Mobile
Not friendly
SSL
Invalid
Load
4.2s
Tech
jQuery 1.11
What we detect

The pain points, automated.

Maplo crawls every lead's website with a small fingerprint pass. No headless browser, no rate limit issues. ~2 seconds per lead.

Builder fingerprint
WordPress 4.x
Detected via meta-generator + HTML signature
Year estimate
2014
Last-modified headers + copyright year
Mobile-friendly
No
Viewport meta missing, breakpoints absent
SSL certificate
Invalid
Mixed content, certificate expired Jun 2024
Page load time
4.2s
First Contentful Paint on 3G simulation
Tech stack
jQuery 1.11
No CDN, no minification, render-blocking
From signal to sale

Turn audit data into openers.

The AI message generator reads the audit and writes openers that feel like you noticed something specific. Because you did.

Audit signal
WordPress 4.x detected (2014)
AI opener
“Hi James — saw your site is on WordPress 2014. Quick question: how often do you update it?”
Audit signal
Page load 4.2s on mobile
AI opener
“Your homepage takes 4.2s on mobile. That's 3× the threshold where 50% of visitors bounce. Are you seeing it in analytics?”
Audit signal
No SSL
AI opener
“Heads up — Chrome flags your site as Not Secure. New customers who Google you see a warning before they reach you. Want to chat?”
Audit signal
Wix builder + no booking widget
AI opener
“Noticed you're on Wix and customers have to call to book a table. We do Wix-friendly booking widgets in 48h. Interesting?”
Why audit-driven wins

You stop sounding like everyone else.

Reply rate goes 2-3×

Specific openers — using their actual builder and year — get replies. Generic “hope you're well” gets ignored.

No site visit needed

Audit runs automatically when the lead enters your hunt. By the time you click the card, the analysis is ready.

Detect what humans miss

Most reps eyeball a site for 30 seconds and miss the SSL, the page speed, the tech debt. Maplo catches all of it.

Filter by audit pre-scrape

Set 'website status = outdated' in the Lead Finder and only outdated sites make it into your list. Pure signal.

Common objections

We've heard it before.

The honest answers to the concerns that keep teams on the fence.

“How accurate is the builder detection?”
We use HTML meta-generators, CSS fingerprints, and tech-stack signatures. WordPress, Wix, Squarespace, Shopify, Jimdo all detected with >95% accuracy. For custom sites we report 'Custom' rather than guessing.
“What about sites that block crawlers?”
We use a small, respectful fingerprint pass — no full crawl. Even sites with bot-blocking usually serve the meta tags we need. For sites that fully block, we report 'Audit limited' instead of fake data.
“Does the audit run live every time?”
Audits are cached and refreshed weekly automatically. If you re-open a lead, you see the latest snapshot. Manual re-audit available on demand from the lead drawer.
“Can I export audit data?”
Yes. CSV export includes all audit fields (builder, year, mobile, SSL, speed). Useful for sharing with sales reps or feeding into your CRM workflow.
“What if a lead has no website at all?”
Tagged 'No website' — your highest-intent target. The AI then pitches the value of having one, not the flaws of theirs. Different opener, same workflow.
FAQ

Common questions.

  1. 01

    How long does an audit take?

    ~2 seconds per lead, run automatically during scraping. You never wait.

  2. 02

    Are audits cached?

    Yes — cached and refreshed weekly. Manual re-audit available from any lead drawer.

  3. 03

    What builders do you detect?

    WordPress (all major versions), Wix, Squarespace, Shopify, Jimdo, Webflow, Webnode, Aruba SuperSite, custom HTML. >95% accuracy.

  4. 04

    Does this respect robots.txt?

    Yes. Sites that block crawlers via robots.txt or Cloudflare receive a partial audit (we only read public meta tags).

See the audit before you pitch.

100 leads/month forever. No credit card required. Cancel anytime.

Try Maplo free
30-day money-back guarantee